It is long lasting: Neutralizing the hair by demineralizing, it can last for more than a week depending on the water you use and what other treatments are put on the hair after neutralization. Whatever additional process you use, hair will look and feel better. It neutralizes static electricity, tangles are reduced and kept to a minimum as static electricity is controlled by reducing the trace mineral in the hair. It only takes a small amount: The formula is very concentrated and a small amount goes a long way. It works on people too: Human hair care salons have been offering this special service for a long time. You can use COWBOY MAGIC® as a conditioner and body builder after shampooing. Hair will instantly look and feel soft and clean with full body and be more manageable.